Following the success of our Total Market Forecasting conferences, VIBpharma is now pleased to offer a practical hands-on market share forecasting workshop addressing the specific needs of European pharmaceutical affiliate companies. This practical workshop covers market share forecasting and assumption setting for both in-market and pipeline products. It will provide the participants with the fundamentals of market share forecasting in a complete market and the opportunity to work with new best-of-breed system applications designed to develop accurate opportunity, volume and cash market share forecasts in a structured centralised IT environment.

Participants are encouraged to bring their own laptops to maximise their involvement in the workshop.