Welcome to Total Market Forecasting 2006
14th – 15th March 2006, Hotel Rey Juan Carlos, Barcelona, Spain

Following extensive research by ViB events among professionals in the pharmaceutical industry, there is a growing need for forecasting in the industry, to determine market share, to assess the impact of generic entrants into the market and for demand planning. The forecasting function is becoming more widespread and more standardised as organisations realise the necessity for accurate predictions to enable more strategic decision-making.

This two-day senior-level conference, Total Market Forecasting 2006 , being held on the 14th – 15th March 2006 in Barcelona, Spain, draws on the experience of eight pharmaceutical companies (including e.g. Astrazeneca, Almirall, Novo Nordisk and H.Lundbeck) from across Europe and will deliver case studies of real value and importance. The conference, which will cover the areas mentioned above, will also examine uncertainty and risk management in forecasting, financial modelling, and the impact of promotional modelling and furthermore, there will be a presentation on demand planning from a non-pharmaceutical company, Gillette. To stay on track with latest developments and to network with other professionals in the forecasting area, this is a conference you cannot afford to miss.